The Journey: Two small-town boys, Thukral from Jalandhar and Tagra from Ludhiana, went to the big city to learn fine art at the Delhi College of Art. They worked together at Ogilvy & Mather, before debuting with a solo show at Nature Morte in 2005. Since then, the duo has held over a dozen shows in New York, London, Sydney and Berlin where they often field post-Slumdog Millionairequeries like, "do you have plug points in India?"
The Inspiration: They revel in seemingly everyday ordinariness and kitsch which finds expression in all their projects-from paintings lampooning the rootlessness of Punjabi baroque architecture to rubber slippers and underwear with a "put it on" condom message.
The Mentor: The mundane world with dashes of Stephan Sagmeister's shock, Damien Hirst's formaldehyde art, the scale of Anish Kapoor and Subodh Gupta's exuberance. "We can spend hours marvelling at a plastic toy," says Thukral.